Elanders produces 11,003 unique covers for Cap&Design
Elanders challenges the concept of printed media in a unique and innovative project together with the Design Bureau Vår and Cap&Design, Sweden’s largest magazine for designers and creators. Through the use of digital printing technology the covers of the coming edition of the magazine, a total of 11,003 copies, will be unique.
“We always strive to be on the cutting edge of technology in order to solve our customers’ challenges and needs. The cover project for Cap&Design is a brilliant example of the options that the digital printing technology provides,” says Jonas Brännerud, CEO Elanders Sverige AB.
Elanders has extensive experience of variable data printing and delivers products such as personalized chocolate packaging, fund reports and marketing material, uniquely adapted to each recipient on different markets all over the world. What made the cover project for Cap&Design so interesting was the combined expertise it required in advanced image refinement and the ability to manage large amounts of variable data and digital print. Both the image and the number on each copy varies randomly.
“The project is a great example of what an advantage it is to have a myriad of skills and knowledge under one roof as is the case with Elanders. By combining them we continue to develop our offer as well as the graphic industry,” says Jonas Brännerud.
Cap&Design no 5 2011 will be published in the end of October.
For further information please contact:
Jonas Brännerud, CEO Elanders Sverige AB
jonas.brannerud@elanders.com
+46 31 750 00 00
Daniel Jonasson, Elanders Sverige AB
daniel.jonasson@elanders.com
+46 709 98 20 80
You can download high resolution versions of the covers above by clicking on the image.
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19.10.2011
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