New awards for Elanders poster campaign

Elanders on very important matters No4 - Winners.

Elanders’ poster campaign “Elanders on very important matters” received the gold medal at the Cannes Lions International Advertising Festival in 2010. The campaign is now rewarded again, this time at the prestigious Art Directors Club Awards and Clio Awards in New York. The campaign was made by Happy Forsman & Bodenfors.

The first three posters in the Elanders campaign “Elanders on very important matters”, Movie bad guys, Swedish summer and First novel won the gold medal at the Cannes Lions International Advertising Festival in 2010. After that another poster was produced with the suitable title “Winners”. Like the previous posters, Winners wins international advertising awards as well. On May 10 it won gold in the category of Poster Design/Promotional at the prestigious Art Directors Club 90th Annual Awards in New York. A week later on May 19th it was awarded once again with the bronze medal in the category of Design/Posters at Clio Awards in New York.

The posters are produced with different examples of printing techniques to show target groups like creative directors and art directors at advertising agencies and marketing departments that Elanders is a printer with a huge pool of knowledge about print.

“We wanted to reach out to other audiences than Elanders traditionally been known by, for example, art directors and creative directors. The mission of Happy Forsman & Bodenfors was that they would make a campaign that would bring their own interests. And they have really succeeded, the posters have led to prices and attention as well as new clients”, says Peter Thyrén at Elanders.

If you are intersted in the posters you can order them here:
www.elanders.com/posters

For more information, please contact:
Peter Thyrén, Elanders Sverige AB.
Telephone: +46 708 43 45 11

Links

Take a closer look at the series of posters (Requires Adobe Flash Player)

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Utoljára frissítve: 2011. 05. 20.

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